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An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain. Founded in 1934 in the USA, with a name inspired by the Popeye cartoon character, Wimpy was all about the burger, introducing the MENA region to good old American fast food. After decades-long hiatus, Americana revived this beloved brand in 2021 to serve up delicious made-to-order smashed burgers, fries and drinks.
10:00 AM to 12:00 AM