Borders of the Al Maya Group is a familiar name in the UAE and has been awarded with a Superbrands Status. Borders is a one-stop shop for everyone, with books that are powerful and allow individuals to be literally inspired. Borders opened its first store in 2006 and since then has revolutionized the book retail in the Middle East and have soon become a place for knowledge and entertainment in the United Arab Emirates and Gulf region, offering a wide range of books, stationery, toys and games. We have over the years expanded our reach and are now visible in Qatar, Kuwait & Oman.
The stores cater to all ages and ensure to give customers value for their money. Recently, we have launched a lot of new lines in the toys category such as Our Generation Dolls , Melissa & Doug and many more. We try to ensure that our toys are educational; yet fun to play with and thereby encouraging children to use them more often. At Borders you will find brilliant toys, kids books and stationery, artist material and much more. We’re committed to giving you the plain best with an attention on most astounding quality and uniqueness.
Smiggle is also one of our newest brands available in store and is the go - to brand for school, lifestyle & stationery products. Smiggle is the ultimate destination for your school and leisure essentials. From backpacks to pencil cases, Smiggle is the original creator of all things colourful, fun, unique and on trend.Not only do we offer original prints and world-first products, but we also partner with iconic brands to bring our fans’ favourite characters to life.! 2019 saw Smiggle’s first collaboration with Disney, resulting in an exclusive product collection for Frozen 2 & Star Wars,


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